The Moulded Fibre Packaging Europe conference will be taking place on the 27 May in Amsterdam. We're really looking forward to your presentation, what will you be most looking forward to at the event?
Moulded fibre packaging is on the verge of a major breakthrough in the spectrum of sustainable, future-proof (food) packaging. The broad sharing of knowledge, expertise and experience between parties involved in this development is essential for its success. By sharing our experiences with the development of a specific moulded fibre packaging solution, we aim to contribute our part. In addition, we hope to learn from all the contributions made by other speakers during this conference.
You'll be speaking about a recent project for Tony's Chocolonely Advent calendar, can you tell us a bit more about your presentation? You mention that there were key challenges and decisions that had to be made, can you give us a few more details about this?
The presentation is a case study on developing a moulded fibre inlay for Tony's Chocolonely's advent calendar. The biggest challenges were the tight deadline (seasonal product, so no time for delay), a design limitation discovered too late due to building on an existing concept and changing volume assumptions that required a revised tooling strategy. They key to success was adapting quickly rather than slowing down.
You mention that value chain collaboration is important, can you explain why do you have any examples of how collaboration has helped with scaling up projects?
Collaboration was crucial because any misalignment between Tony's SFA, the co-packer or the outer box supplier could have jeopardized the entire timeline. We will provide a few examples here to demonstrate this.
Why was moulded fibre selected for this project and how did this help with meeting regulatory and sustainability requirements?
Moulded fibre best aligned with Tony's sustainability ambitions and the upcoming PPWR regulations:
What made it convincing was that it also delivered operational benefits, whereby the co-packer experienced better handling and higher packaging speeds. That combination of sustainability and operational value is what makes moulded fibre compelling at scale.
